Active Collection of Personal Information
Personal Information may be requested and collected offline and at various locations and on various forms on the Sites, including, but not limited to: registration forms for newsletters and other e-mail communications; registration for membership to the Sites; registration for participation in contests, sweepstakes, auctions, surveys or other promotions that may be offered on the Sites; when you submit an inquiry via the Sites; when you purchase a product from the Sites; when you register your product warranty information; or when you communicate or otherwise interact with us via the Sites or otherwise. You may always elect not to submit Personal Information, however, as a result, you may not be able to access certain of the Sites' features and functionality.
If you have registered as a member of any of the Sites, you may update or modify some of the information that you actively provided through the Sites, including your contact information and e-mail marketing preferences. You may do this by logging into your member account. You are responsible for maintaining the accuracy of the information you submit to us.
Passive Collection of Information
In addition to the Personal Information that you actively provide to us, we or our third party service providers may use a variety of technologies to automatically collect information about you when you use the Sites and when you use certain third party sites (see "Network Advertising and Retargeting," below). This information may include demographic information, browser type, operating system, IP address, mobile device identifiers and other information. This information may also include clickstream data, which is information about the page-by-page paths you take as you browse through the Sites and certain third party sites. Some third parties may also collect Personal Information when you visit the Sites or other online websites and services.
The methods that we and our service providers may use to automatically collect such information include the following:
- Web Beacons and Pixels: We may include small graphic images called web beacons, also known as "Internet tags" or "clear gifs," or pixels in our web pages and e-mail messages. We may use web beacons, pixels or similar technologies for a number of purposes, including, without limitation, to count the number of visitors to the Sites, to monitor how users navigate the Sites, to count how many e-mails that we sent were actually opened or to count how many particular articles or links were actually viewed, and for third party marketing as described below in "Network Advertising and Retargeting."
- Embedded Scripts: An embedded script is programming code that is designed to collect information about your interactions with the Sites. It is temporarily downloaded onto your computer from our web server or a third party we work with, is active only while you are connected to the Sites, and is deleted or deactivated thereafter.
- Software Downloads: We may obtain information about your usage of products we have sold to you after you download software from us that helps you to track your ink usage and allows us to monitor your printing patterns. See also the discussion of the Ask.com Toolbar below.
Information from Third Parties
We may, from time to time, obtain supplemental information about you from third party sources or from our marketing partners in connection with co-branded websites or promotions and from network advertising services (see above). If we receive Personal Information from a third party source and/or we combine the information we receive from these third party sources with your Personal Information, we will treat that information and the combined information as Personal Information. We are not responsible for the accuracy of the information provided by third parties or how such third parties collect and use such information.
Use of Personal Information
Valera Screens may use your Personal Information, whether collected online or offline, and whether collected actively or passively (as described above in "Passive Collection of Information"): (1) to provide you with information or services, or process transactions that you have requested or agreed to receive; (2) to process your registration with the Sites, including verifying that your e-mail address is active and valid; (3) to improve the Sites or our services, to customize your experience on the Sites, or with your consent to serve you specific content that is relevant to you; (4) to market Valera Screens or On The Go Screens products and services to you; (5) to contact you with regard to your use of the Sites and, in our discretion, changes to our policies; (6) for internal business purposes; and (7) for purposes disclosed at the time you provide your Personal Information.
Opting Out of Network Advertising Retargeting
If you do not wish to receive retargeted advertising from Valera Screens based on your activity on third party sites, you may disable cookies as described above in the cookies section and clear your browser history. This will also have the effect of disabling cookies that were placed through e-mail pixels.
Certain advertising networks and exchanges may participate in the Digital Advertising Alliance ("DAA") AdChoices Program and may display an Advertising Option Icon for interest-based ads. You can learn more about the DAA AdChoices Program here: http://www.youradchoices.com/. In addition, certain advertising networks and exchanges may participate in the Network Advertising Initiative (NAI). The NAI has developed a tool that allows consumers to opt out of targeted advertising delivered by NAI members' ad networks. To learn more about opting out of targeted advertising or to use the tool, click here: http://www.networkadvertising.org/choices/.
Some browsers have a "do not track" feature. For more information about Do Not Track, see http://allaboutdnt.com/. The Sites do not respond to "do not track" signals.
Sweepstakes, Contests and Promotions
We may offer sweepstakes, contests, and other promotions (any, a "Promotion") through the Sites that may require registration. By participating in a Promotion, you are agreeing to the terms, conditions or official rules that govern that Promotion, which may contain specific requirements of you, including, except where prohibited by law, allowing the sponsor(s) of the Promotion to use your name, voice and/or likeness in advertising or marketing associated with the Promotion. If you choose to enter a Promotion, your Personal Information may be disclosed to third parties or the public in connection with the administration of such Promotion, including, without limitation, in connection with winner selection, prize fulfillment, and as required by law or permitted by the Promotion's official rules, such as on a winners list.
Disclosure of Information
Except as otherwise provided herein, Valera Screens does not share, rent, or sell any Personal Information it collects to any third party for third party marketing or solicitations purposes. We may, in our sole discretion, share with third parties information that is not associated with your name or identity, such as website usage information, non-personally identifiable demographic information, and aggregate user statistics. We may share Personal Information with third parties as described at the time you provide the information and under the following circumstances:
- Business Transfers: Valera Screens may share Personal Information with its subsidiaries and affiliates for internal business purposes. Valera Screens also reserves the right to disclose and/or transfer all information collected, whether through or in connection with the Sites or otherwise, including Personal Information, to third parties in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of Valera Screens or of any of the business or assets or shares of Valera Screens or a subsidiary or division thereof in order for you to continue to receive the same products and services from the third party.
There may be hyperlinks on the Sites to other websites or locations that are operated and controlled by third parties ("Third Party Websites"). These Third Party Websites may use their own cookies, web beacons and other technology to independently collect information about you. In addition, these Third Party Websites may solicit Personal Information from you. We make no representations regarding the policies or business practices of such Third Party Websites and encourage you to familiarize yourself with their privacy policies before providing them with your Personal Information.
Your California Privacy Rights (as provided by California Civil Code Section 1798.83)
When California customers provide personal information to a business, they have the right to request certain disclosures if that business shares personal information with third parties for the third parties' direct marketing purposes. Once per calendar year the customer may request that the business provide a list of companies with which it shares personal information for the third parties' direct marketing purposes, and a list of the categories of personal information that the business shares. Instead of responding to such requests, however, a company may choose to comply with this law by establishing and publishing on its website a policy of not disclosing a customer's personal information to such third parties unless the customer affirmatively agrees to such disclosures, or a policy of not disclosing a customer's personal information to such third parties if the customer has exercised an option that prevents that information from being disclosed to third parties for those purposes. Thus, a company may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and providing a cost free means to exercise that right.
California customers may request information about our compliance with this law by sending an email to firstname.lastname@example.org, which will then be forwarded to the appropriate Privacy Coordinator. Any such inquiry must include "California Privacy Rights Request" in the first line of the description. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this Privacy Feedback form.
Valera Screens retains your Personal Information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you. Valera Screens takes commercially reasonable steps to help protect and secure Personal Information. However, no data transmission over the Internet, wireless transmission or electronic storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information we collect, and you use our Sites and provide us with your information at your own risk.
Changes to this Policy