Valera Green Screens: Unleashing Creators
Like most fathers, founder and CEO Rajeev Mishra was looking for a way to connect with his tech savvy kids and create a memorable occasion for his son’s birthday. In 2012, he set out to create the ultimate karaoke experience set to an American Idol backdrop. Although Rajeev had spent most of his career in technology, it wasn’t easy to figure out how to turn his son’s friends into singing Idols. After lots of research, he discovered the magic of green screens and rented one from a Hollywood supply company. While the output was impressive, the hardware, software, and setup was not easy.
In 2016, as mobile devices took over his household, Rajeev observed his sons using their cellphones to capture and share homemade videos. His sons binged on content from Twitch and Youtube, which often used DIY green screens. Rajeev envisioned a future where anyone could be a creator, empowered to share their content from anywhere in the world! He knew green screens were key to the creative process, they just needed to be redesigned to be used outside of a studio. With the goal of easy, quality, mobile content creation— Rajeev and his son Shay, decided to build Valera Green Screens.
Our vision for Valera – which means “valiant” in Latin – is to empower a new generation of content creators and streamers to be more creative.
Green screens have been traditionally used in studios, with large green screen fabrics, rigging and lighting. More portable versions are typically made at home using arts-and-crafts material. Mobile devices and streaming technology have allowed people to capture content anywhere and share in new ways. We are redefining Hollywood green screen technology to new products that can be used by the mobile creator and producer.
Valera Screens has created innovative and accessible green screen technology – taking technology used in movie studios to create stunning visual effects – and inventing affordable, mobile green screens that content creators can take and use anywhere. From gamers, to live streamers, YouTube producers, taped podcasters, filmmakers, actors, businesses, schools and more.