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The CEO of Valera Screens, Rajeev Mishra was delighted to sit down with author, Christina D. Warnerfor an interview for her ongoing series: “Big Ideas That Might Change The World In The Next Few Years”. Below is an excerpt from their interview.
Valera Screens is one of the world’s lightest, most portable line of mobile green screens enabling amateur and professional content creators to capture, edit, produce and share stunning content seamlessly. Compatible with standard mobile apps and industry software for streaming and video production, Valera’s affordable screens feature proprietary Chromaboost wrinkle-resistant fabric for enhanced performance in low light. From gamers and filmmakers to schools and businesses, Valera Screens empowers groups and individuals to develop dynamic scenes — anywhere at any time — that entertain, inform and engage audiences of all ages.
Green screens revolutionized Hollywood in the 1940s when filmmaker Larry Butler used the visual trickery to create a genie escaping from a bottle in The Thief of Bagdad. Considered the first proper use of the green screen process, the blockbuster won the Academy Award for Best Special Effects that year. We’ve come a long way since then. Today, green screens coupled with advanced technology are transforming even grade schoolers into filmmakers and content creators. With portable and inexpensive greens screens from Valera, ordinary people can catch their “big break” on YouTube, Instagram, Twitch and other platforms by creating dynamic content that inspires, informs and educates. Compatible with leading software apps for special effects, amateurs and professionals alike can seamlessly create a short film, viral video or tutorial at home, at work or on the go. Even advertising is made easy. Imagine an influencer with millions of followers using a brand’s logo as a backdrop. With mobile devices and 5G networks on the rise, we’re seeing the impact of green screens in education, gaming, creative and business settings. Particularly as digital natives rely on and expect simple-to-use technology, Valera Screens will become essential to this new wave of content creators.
